Since 2015, the impact of intersectoral partnerships and cooperation on the sustainable development agenda has been steadily improving.The 2018 GlobeScan Sustainable Development Leadership Survey shows that Unilever continues to rank first among the world's experts in strong sustainable leadership.
Meanwhile, since its establishments, Interface, the only company to conduct a leadership survey, has been the most admired company for another year. Finally, Wall-Mart returned to the top of the leadership survey after years of absence, while Apple and Danone made their debut at the best-known companies.
For the 8th consecutive year, Unilever was named the world's leading sustainable development leader. Unilever, the most dominant private-sector leader in the history of the GlobeScan-Sustainability Leadership Survey, has yearly increased their lead since its first league appearance in 2011. Patagonia and Interface shared the same second and third rankings as in 2017, followed by IKEA, Martha's, Tesla, Nestle, Natura, Danone, Apple and Wal-Mart.
It's worth noting that Wall-Mart returned to the top in 2018; after it lastly appeared among its leaders in 2013. For Danone and Apple, this was the first time their Department was included.
According to the 2018 survey, integrating the values of sustainable development to make sustainable development part of the core business model and dedicated to executive leadership are key features identified by experts as corporate leadership.
Among NGOs, WWF and Greenpeace maintain their status as the two most widely recognized NGOs. Young experts who are 18-35 years old are more positive about them.
In 2018, expert researchers were asked for the first time to assess the performance of leading companies on five key leadership attributes (purpose, plan, culture, collaboration and initiative) - all in: The Future of Business Leadership (by GlobeScan CEO-Chris Coulter and Sustainable Ability Executive Directors Mark Lee and Cranfel D. Grayson, co-author of the School of Management), argues that the five interdependencies are critical to business success and sustainability, pointing out that initiatives are the least developed of today's attributes and plans are the most mature.
The greatest opportunity to increase the impact of the private sector on sustainable development lies in the fact that tens of thousands of global enterprises are not yet on the list. The report hopes that the 2018 Leadership Survey will inspire more companies to develop their own strategies and act decisively to promote sustainable development. Whatever their size, each company and each business leader can have a meaningful impact on the global arena. What is most needed is a substantial increase in the number of companies that are seriously involved in the opportunities and challenges of sustainable development and for them to reshape their business models to maximize their chances of lasting future success.